Designing culture of innovation

Hi, welcome to BASICS, we’re a small digital innovation & ventures company, we invent, build and invest in big ideas.
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THE IMPACT OF OUR WORK

From product-centric
to human-centric

Reimagining the relationship between People & Money.
Harmoney subscribed to BasicsCX to learn from customers and transform its customer experience, build design capabilities and create a trusted and humanised digital product.

 

View success story

THE IMPACT OF OUR VENTURES

Introducing du.today

du.today and its Toolkit’ is a BASICS Venture that helps you plan the plan to accelerate your digital business growth, turning your digital pains into business strategic gains with innovation & customers at the core.

Why not try out the du.today course for yourself today?

 

Check out the toolkit

THE IMPACT OF OUR VENTURES

Helping people get home safe.

We created Veepa when we found ourselves exploring Virtual Reality for Health & Safety training, but with our business partners, we realised it was about understanding human behaviours, before training. Then we created a VR experience and a startup to create organisation’s preventive safety culture.
Today, we changed up to 50% behaviours with an average of 33% increase using Virtual Reality.

 

Learn more about Veepa

THE IMPACT OF OUR WORK

A new brand with longevity, customer and future focused

 Intergroup trusted BASICS as its partner in digital, culture change and brand transformation, which balances cultural values with Environmental and Technological sophistication.

 

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We are back to basics, simplifying digital complexity by design.

Basics

 

A little bit about us

BASICS PUTS PEOPLE, DESIGN SPRINTS & VISUAL THINKING AT THE HEART.

Our vision is simple, we want to create a better digital future, together and with a culture of innovation.

Our mission is to move organisations beyond just talk and unleash collective innovation to launch human-centred companies, products and services that have a meaningful impact on the world, by Design & Visual Thinking.

We believe everyone is creative, has the power of innovation and real genius exists in the collective across any organisation, our purpose is to explore that concept to delivering business growth.

We also believe that technology, human-centric design and speed not only can change your employee and customer experience but give you new competitive advantages.

What we do?

WE HELP BUSINESSES TRANSFORM FOR A DIGITAL FUTURE, RAPID DESIGN THEIR DIGITAL PRODUCTS, EMPLOYEE AND CUSTOMER EXPERIENCE STRATEGIES.

Plug your company into a world-class product strategy and experience design team, using Design Sprints to compress work that would usually take months into days. 

Creative problem solving is at the heart of what we do. At Basics, we work with selected clients on projects with big impact only if we can create a culture of innovation.

We are a collective of specialists that for over two decades worked as co-founders of new start-ups and digital ventures, solving key digital innovation challenges, deliver great customer experiences and developing innovation capabilities for the world’s leading companies.

At Basics, we love visuals, coffee, design, craft things and the internet.

 

Find out how can we help you

What’s behind our name?

Our aim is to remove the barriers of language and limitations between people and technology in a way that enables and empowers users to accomplish their goals – whatever they may be. Over the years we’ve learned to gain clarity about some of the most common questions surrounding design, digital, innovation or transformation – from;

  • The ‘basics’: How to compress work that would usually take months into days, what is UX, digital, innovation or transformation in the first place? to
  • The ‘complex’: What role does design, people, technology and customer experience play in those buzzwords? and to
  • The ‘actionable’: How can I build digital capabilities and get started without creating an innovation lab?

The basic tools we’ve designed guide how you create and deliver digital products and businesses, with more compelling customer and employee experiences.

Check out our basic tools here →