What we do

From developing a new digital strategy that transforms, to bringing an ambitious digital product or customer experience vision to life.
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If you’re a corporate wanting to break through digital complexity and the constraints of large-org innovation, or if you’re an innovative start-up in need of digital product, brand and commercial support, we can help you win through key three key solutions



Don’t know where to start? Don’t worry, Check here how we can work together


Digital Growth



Building businesses growth and driving sales with a customer-led approach to digital transformation and communications.

Problems we solve >

Digital alignment is the basics of innovation. We can help you accelerate business activities and digital delivery, lowering cost, improving time to market, bringing positive change in processes, employees, and business models.

Increase sales and customer acquisition with an engaged digital ecosystem, processes and technologies in new ways to deliver business value faster, measure performance and continuously improve.

Digital transformation is not just about Technology, is driven by a clear purpose, vision and motivated people.

How do you set your digital vision, improve the legacy technology and deliver the future customer experience with new technology and methods at the same time?

It’s time to brake the organisational silos as well, but that’s tough when people’s maturity have very different approaches, people and skills to keep it running well.

Digital Transformation Planning & Strategy

Digital Culture & Capabilities Mapping

Digital Organisation Design

Ecommerce & Digital Marketing Expertise

Marketing Automation/Digitalisation

Digital Exec as a Service



Better digital products, faster



Creating digital products & Customer Experiences with Design Sprints and an adaptive approach from research to implementation and your pitch deck.

Problems we solve >

Not sure where to start with your product, startup or service efforts? Let’s start with your customer and the drawing board. We use Design Sprints to compress work that would usually take months into days. Whether you need a new product from scratch, something drastically improved or just a difficult question answered ready for pitch for funding.

Design digital products or the foundations of any digital service ofter starts with alignment around a holistic customer experience – and your vision of course.

  • Do you need a new digital product, app or service, tested and ready for funding?
  • Your organisation can’t deliver a seamless customer experience strategy?
  • You have an idea and looking to build an MVP and pitch deck?
  • You lack on understanding your customer needs?
  • Focused on old processes rather than principles?
  • Looking forward optimising the current processes with lean, agile and digital solutions?
  • Your brand proposition isn’t cohesive alongside every channel?
  • Your marketing team can’t access information gathered by your own systems?
  • Your organisation is multi-channel already and you’ve been running digital services and products for some time but delivery and performance is too slow?
  • There’s no clarification about your customer’s best practices?
  • Not many ideas, but if there’re great ideas for improvement take too long to get to market?
  • Is the way we work slowing the ship down?

Customer research & Strategy

Experience Innovation

Customer journeys – Process mapping

Digital Product, Process & Service Design

Mobile, Intranets & Digital Platforms

XD Training & capabilities building

Visualisation & storytelling

Experience Design Officer (XDO) as a service



Digital Business



Integrating and improving DevOps/DesignOps in their product development process, creating culture of innovation and organisational change with Design Thinking + Design doing + Design culture + Digital inside (4Ds)

We firmly believe that there is no reason to innovate if you don’t have ways to sustain it.

Problems we solve >

Is hard to focus on business as ‘usual’ (where usual is challenging enough) – and at the same time grow to organisation innovation along the road of digital transformation.

How do I change my culture to drive innovation?

How can you build my team to validate our hypothesis and disrupt ourselves before someone else does it for us?

how do we bring capabilities to rethinking the market, rethinking the business and rethinking the technologies required to enable a much bolder future?

How do I embed – and activate – my vision & strategy?


Culture Design

Culture Audit & workshops

Organisational innovation

Innovation Advisory

Pitch deck support

IoT, VR & AR ventures

Foresight Strategy

Disruption reduction


How can we start?


Below, we’ve listed our most common ways of working. If you want to tailor your digital challenge to suit your organisation’s future, get in touch with us.

Basics Digital is registered with the Regional Business Partners Network. You may be eligible for funding so be sure to raise that with us.

Digital auditory

An inspirational session, coaching, workshop or insightful discovery and consultancy project.

If you need Pablo to come to your team, executive event, board meeting, train or help you with a project, or come to your next conference just head to contacts and ping us. Otherwise, come along to one of the many speaking engagements Pablo does and be inspired by the possibilities of tomorrow’s world and human-centred product designs.

Read more about Pablo >
Pablo is the former Executive Director and CDO of elDogma, and later on, brought innovation and transformation into Colenso BBDO, Aim Proximity, Intergen and Deloitte Digital New Zealand.

He is involved in the startup scene as a founder, investor and advisor. He currently runs Basics, CEO of Veepa Virtual Reality and is a trustee of The Woman entrepreneurial centre, which keeps him feeling human and connected to public challenges.

Some of the keynotes you can inspire your team with:

  • Adapt getting Digital Ready:  The state of digital business and innovation
  • Designing for customer change: How to survive with Human-Centred design products.

Interested in some a presentation, coaching or training for a defined period? Contact Pablo here for more information.

Design sprint

Rapid discovery & ideation, from an edge concept design to a project with potential impact.

This is the fastest way to shift your organisation’s innovation (a Design Sprint to rapid discovery and training or a Design Thinking workshop environment for up to 30 staff). Get quick wins, human-centric ideas or create digital culture rapidly. It requires your team highly involved and our team collaborates onsite with your team to assess and define the problem/challenge, get an alignment and empower people to co-design the right digital decisions.

Rapid Discovery & Design Sprints typically take place within 5 working days to 6 weeks with engagements.

Problem/customer lab

A project with potential impact

You can use our Experience Design studio for a project with potential impact, discover, design, test and implement new customer experiences and edge solutions, or even disrupt yourself. It usually covers Human-centred Research, Visual Thinking, lean UX & startup and agile dev phases of the end-to-end innovation framework.

It begins with an on-site, market, customer and technical discovery sessions, followed by prototyping, validation and development of deliverables as well as business assessment to sustain the product/process activation innovation portfolio.

Typically they range from 2 to 5 months, sometimes it only takes 1 month for rapid prototyping.

A programme of work

A program to activate change or on-demand digital capabilities.

From our lab to a continuous subscription model. If you need to move from your MVP to a commercial state, activate a digital change, execute a web, intranet or mobile project we can provide an outsourced digital team – Chief Digital Officer or Experience Design Director role  – to work with you and your team in a long-term partnership to develop a coordinated program of sprints and projects, integrate DevOps/DesignOps to and drive organisation agility and the operating environment.

Virtual roles subscriptions range from 3 months to 1 year+.


We’re a member of the Regional Business Partner Network, some businesses may qualify for funding for our services.

Find out more here.

Just some of the
things we can do.


Provide an XD and Edge on-demand lab subscription model

We’re capable of taking a product from meeting to market.

Reimagine the way customers listen to music online.

Transform banks to meaningfully engage with the mobile generation.

Radically simplify a caregiver’s relationship with their patients.

Reinvent the retail experience with digital at the core.

Integrate a CDO into your business to lead a future digital state.

Understand the power of data to accelerate results.

Develop a technical agnostic and digital strategy project rollout.

We’re back to basics.


Our approach is fresh, nimble, visual and highly collaborative.
We translate the core of your business into a digital language, combining multiple disciples, but always keeping things basic.