Start a brief
Your business name?
Let us know a little about your organisation, Mission, vision, capabilities
What is the challenge that you want to solve in the project?
Here are 4 things that make a great challenge: 1 - The challenge is something real that the team needs to deliver. 2 - It’s stated in a way that sounds inspiring - something to solve for. 3 - It’s clear and concise. 4 - It includes a time frame (next quarter? 3 years from now?) Example: Redesign the future of self-driving cars as a service, focusing on two future milestones: 2014 and 2016.
What is the digital business driver for developing this solution?
For example, here is one written quickly for SameSpeak: “FOR [non-English speakers] WHO [want to learn conversational English], WE PROVIDE [an easy way to connect to native English speakers via the internet], THAT [ensures an authentic conversational experience]. UNLIKE OTHER [English language websites], WHO [offer impersonal lessons], [Samespeak] WILL [connect students with real people] THAT [will make for a more flexible and friendly learning experience].”
What do you want the team to create at the end of the project?
Establish a business online
Prototype a new business model
Define our digital vision
Visualise and activate our new vision
Develop a new digital strategy
Create an innovative digital product
Create a rapid prototype / MPV
Build a new mobile-friendly website
Build a new mobile/tablet App
Understand our customer needs
UX Audit for sales performance
Map our customer journeys
Drive more traffic to our digital channels
Grow online sales
Promote our brand online
Develop a new employee experience
Build digital capabilities in-house
Help us to become a paperless organisation
New site pages or sections
Add information about a new product or service
Updating visual design
Improve content experience
Explore innovative opportunities
What stands in your way?
Early wins, if any
Has our team demonstrated any wins or learnings in your space already?
Who are the end users or target audience?
Is there a required deadline?
i.e. launch of the product, printed material going out on certain dates, deadlines that are non-negotiable
Are there any existing systems that will need to integrate into this solution?
CRM systems, databases, accounting software, etc...
Who are the project stakeholders?
Try to avoid design by committee, explain that the less stakeholders involved the better results can be
Is there a tone of voice that will help?
Brand guidelines or Marketing strategy to help us understand your values and tone of voice?
Do you currently market your products/services on or offline?
If so, please provide details.
How will we measure the success of this project?
Measures of success can be based on statistical data (Google analytics, sales stats, conversion rates, signups) or more subjective things like product/business model validation, customer satisfaction can be done by conducting user surveys before and after a project
Are there any direct competitors to this project?
We don't know
If so, what is the competitive advantage of this project?
Do you require training on how to maintatin the new solution?
If so, please provide information about length and type of support you need to sustain this new solution
What are the 2 most important factors for you?
What is the estimated budget?
Less than $ 5,000
$5,001 to $15,000
$15,001 to $25,000
$25,001 to $50,000
$50,001 to $75,000
$75,001 to $100,000
$100,001 to $150,000
More than $150,000
Area of Interest
Digital Growth - Keynote
Digital Growth - Get digital ready Workshop
Digital Growth - Digital Strategy
XD - Keynote
XD - Digital Product Design
XD - Digital Product Delivery
Innovation - Keynote
Innovation - Culture change/design workshop
Innovation - Digital capabilities building
Select all that apply.
Is there anything we must include?