How to define the new brand for one of the largest waste management company in New Zealand, and drive culture of innovation for the new holding group potential.
Embrace Design and Visual thinking to unlock organisational complexity, defining new brand values for the shared vision statement.
The result is a premium new brand architecture inspired by its culture, customers and people. A new brand that translates technical and cultural changes across multi-channel assets, connecting customers when it has most relevance and meaning.
The rebranding and new digital customer experience was built on the ‘5 brand rules of the success of Intergroup’: