Basic planning for your digital success

How to start with your digital transformation through co-design and visual thinking
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The Digital Business Platform will help you

A series of tools to help you solve challenges like:

+ How to create more value for your customers, company and ecosystem
+ How to grow sales while you’re sleeping
+ How to apply digital at the core
+ How to create awareness, clarification and stakeholder alignment
+ How to assess your current digital state
+ How to map your digital culture
+ How to find opportunities for new growth, enabled by technology
+ How to become a mobile first organisation
+ How to think about cutting edge technology
+ How to apply a different thinking to strategy and innovation
+ How to build digital capabilities

Companies that use the Digital Business Platform toolkit have found that the success rate for their digital vision & projects improves 5X, mainly because in their journey they set the basics and learn how to fill the gaps to become a digital business.


A step-by-step process to map the plan for a plan, it takes from 3 hours to 1 day.

– Is software agnostic so you can be focused on what matters; your customers first.

– Can be complemented by our co-design workshops and consulting to help you implement change.

“It’s a simple and practical tool, and Pablo was an inspiring thought leader who constantly challenged the existing status quo within our business – for the betterment and improvement of all things digital.”

Brian Lyall
Leading Experience Designer at Westpac


It’s a new generation of Design Tools

With the practical toolkits and co-design sessions you’ll develop innovation capabilities and a better understanding of your digital business, customers and therefore, the right changes to your business in response to customer needs.

Precisely, you’ll get stakeholder’s alignment and learn how customer focus, digital DNA, mobile or IoT can drive profitability and lift your bottom line, or change your business model.

Check bellow the key canvases to help you asses and design your digital business

The Digital Maturity assessment

The Digital Maturity Assessment is the core of the methodology; it contains the overall platform’s information to clarify your digital maturity status, and the type of digital business you hope to achieve. Its score and information enables you to focus your subsequent innovation and strategy efforts, and provides your team with alignment and guidance.

Digital Maturity platform assessment


Templates and canvases to get stakeholder alignment, visualise your digital and customer opportunities, strategy, and much more.

These simple templates/activities make it easier to self-discover and define your digital and innovation roadmap. It’s about you and your organisation, the content within the templates will clarify your digital complexity.

Discover the essential components of the Toolkit

  1. Ice braker game
  2. Digital maturity assessment
  3. Digital performance portrait
  4. Digital gap analysis
  5. Digital ambition matrix
  6. Future digital stage template



The Digital Maturity Assessment is the core of the methodology; it contains the overall platform’s information to clarify your digital maturity status, and the type of digital business you hope to achieve. It enables you to focus your subsequent innovation and strategy efforts, and provides your team with alignment and guidance.


The Digital Performance Portrait can be used effectively after scoring your organisation and as an extension to better visualise – and investigate – the intrinsic status and gaps in the Digital Maturity Assessment. Becoming a digital business requires informed leaders who can create – and communicate – a strategy using evidence, lead teams to work in different ways, educate themselves and their peers on how to approach challenges, understand your customer using data driven decision making and create constant cycles of agile, focused innovation.




Sharing your progress and getting feedback is an important step in your digital journey. The Digital Culture Alignment Report is thought to help you analyse your current digital stage, go inside your organisation and digital alignment phase, it’s designed to display gaps between stakeholder alignment, gain insights and deep analysis of key business drivers that constitute your organisation’s digital culture.


The Digital Ambition Matrix is designed to help you get clarity about where your business sits in the digital maturity journey, we’ve identified 3 maturity stages (Modernise, Transform, Innovate) that will help you understand what’s your digital future state, and where would you like to be by embracing new digital and culture changes. Each company’s maturity is different and determines and distribute its progress toward Digital Maturity. It’s a fun game and supported by the PST method (Pioneers, Settles and Town Planners) to understand what shape of team structure you should consider.




The Future Digital Plan Canvas works before we jump into solutions, since we need to plan the plan, and mainly get everyone aligned with a clear vision about your digital business with a clear roadmap. To start the Activation Plan, and get clarity on the distance between your Current State and Future State, it starts with your end digital goal in mind, by defining your future vision in first place. Then highlight some barriers of change that could be stopping you from activating your digital vision.

Digital ambition matrix

Activities & user guide

Detailed descriptions of co-design activities to support the implementation of Digital Maturity Platform in your organisation.

DMM User guide

Digital maturity matrix

Why do design led businesses win?

More organisations are investing in technology trying to become a digital business, mainly given its positive impact on everything from demand generation, process automation to new products or business models.

There’s no secret ingredients to its success, each company is different and implementing a digital strategy isn’t the same for every organisation, their digital culture is different. It can take time when you’re first starting the process, this is just a tool and everything depends on you and your own digital capabilities.

Wouldn’t it be nice to have a blueprint for success or knowing where to start at least? That’s why we created a new methodology and a toolkit, to help you plan your future digital state.

Find out more

In the next 2-5 years, digital transformation and customer experience will become a must, and change the way we work and overtake how customers consume products – if it isn’t already. Wouldn’t it be nice to have a blueprint for success or knowing where to start at least? That’s why we created a new methodology and a toolkit to plan your future digital state.

To ride the wave, your business needs to get ready now:

  • Businesses who truly understand digital isn’t just about technology but provide deliberate, positive customer experiences are on average 60% more profitable that those who don’t.
  • Customers who experience your business positively, and cohesively through online/off-line channels spend on average 140% more than those who don’t.
  • Organisations that just do digital are missing the opportunity to reach/transform/engage customers 24/7 by automating marketing and customer efforts.
  • Negative experiences spread wider and faster than good ones. A single bad experience takes 12 good experiences to make up for them.
  • Lost customers mean lost marketshare. 9 out of 10 customers switch providers because of poor service and lack of digital maturity to add value.
  • Lost Customers mean lost sales and revenue. 6 out of 10 customers top using a brand because of their poor customer experience, even if they like the product.
  • “Digital businesses” process data and gain insights 65% faster than those who’re “just doing digital”. Moving from a command-and-control organisational structure to a networked organisational structure. The stats make a customer focus more urgent and aligned with innovative changes, especially for small and medium businesses.

Who is
it for?

Consultants that help clients design innovations, digital strategy or experience design, digital entrepreneurs that aim to achieve scalable impact through digital and customer centricity.

Organisations who’re stuck with digital complexity or in-house innovation. Corporate entrepreneurs that want to embrace technology and conquer markets and design better organisations. Startup founders that aim at disrupting incumbents with exponential growth.

Anyone wanting to understand how platforms work and drive digital & cultural change. 

Bring the Digital Business Platform to you


Are you interested in the Digital Business Toolkit and you want to work with us to assess and design your future digital state?

We organise our workshops on-demand based on the size of your team: from half day to 2 days co-creation sessions, with a step-by-step process to help you get clarity about what’s digital, mobile, IOT, innovation or customer centric, and hit the ground running.

You will leave with a diagnostic and understanding of your current digital state, an analysis and mapping ecosystem players and cultural shift, and with a plan for the plan envisioning your future digital state with a 90-day action roadmap that outlines concrete steps that drive innovation, customer focussed growth and increase profitability in your “digital” business.




About Pablo

Pablo Dunovits

Pablo Dunovits is the founder and CEO of the digital innovation consultancy BASICS. He is the pioneer of Digital Business Platform and forward thinker.

Read more about Pablo

Now available to use with your teams in a card deck!

Use the cards to help you get overview and work together in meetings & workshops. Basics Digital Business Platform Assessment Cards help uncover the heart of the issue at hand, these cards and exercises give you and your group an interactive way to start conversations.

This tool works best when you have multiple decks to use with your team. Learn more about how to use the cards below


  • 47 Cards
  • 4 Main digital modules (The Basics, Digital Experience, e-Business, Future state)
  • 8 digital components (Strategy and leadership, Organisation and talent, Customer engagement, Marketing automation, Products and services, Digital operations, Culture of innovation, R&D capabilities)
  • 6 Business Drivers (Culture, People, Technology, Metrics, Business, Vendors/suppliers )
  • 1 instruction guide
  • 3 games




Card Deck

Join the Public Masterclass to learn how to use the Digital Business Platform

The Digital Business Platform Masterclass is a 2 hours experience in which you will learn how to use a full set of designed tools; how to run a technical agnostic session and change your mindset; and how to get back to basics for customer centric and innovative organisations.

Learn how to apply the methodology to your existing digital and CX strategic challenges, projects and new innovation programs.




Basics Digital welcomes the sharing of our methodology designed by Pablo Dunovits. This work is created under a Creative Commons license, not to be altered or used for commercial purposes.

The Digital Business Platform inspired by Deloitte’s Digital Maturity Assessment, XPlane Barriers of Change and The Art of Innovation, is optimised for the Digital Business methodology with a big emphasis on design digital culture and finding customer problems worth solving.